Traditionally, when consumers went in search of home appliances, they went from store to store to find just the right item. They often based their decisions on past experience, and they considered the advice of friends and relatives.
Nowadays, according to consumer research, 75 percent of buyers will begin by searching online. Subsequently, 90 percent will make their appliance purchases at a local store.
The Krillion Localization Engine now searches the Web to find the most comprehensive results possible for the individual appliance buyer. This is a great improvement over the results provided by conventional search engines.
In over 40,000 American towns and cities, Krillion now ensures that when consumers have decided to purchase KitchenAid Dishwashers, the Krillion Localization Engine can direct them to the exact retailer they need.
The Krillion Localization Engine can provide search results for refrigerators, ovens, ranges, washers, dryers, and more. Very soon, Krillion will also have results for flat-panel TVs, lawn and garden accessories, seasonal appliances, and others.
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