Friday, July 13, 2007

Direct Mail Advertising

Because of the availability of radio, television, the internet, and traditional print-based publications, the owner or marketing manager of a small or large business faces a confusing array of advertising choices. Television ads reach a huge audience, but such ads are very expensive. Radio advertising is somewhat less expensive, but the cost may still be prohibitive. Large-circulation newspapers and magazines are surprisingly costly. In addition, all these advertising choices reach an audience not easily defined. In the face of all these choices, one option is missing--direct mail advertising.

If direct mail would suit your business, Martin Worldwide can provide a database of over 290 million individuals and 14 million U.S. businesses. That’s 304 million potential customers. Martin Worldwide’s database, called ResponseCom, can generate a huge Mailing List for any product you choose.

The ResponseCom database identifies new clients for small firms and large corporations. ResponseCom selects exactly the right candidates for virtually any product or service. It finds those markets that demonstrate a history of responding to direct mail advertising.

Martin Worldwide makes its direct marketing services available in a cost-effective and productive way. You can contact Martin Worldwide at 888-267-3545 or by e-mail at: chip@martinworldwide.net.

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