Tuesday, October 30, 2007

Direct Mail Sells

With everyone on the block competing for your advertising dollars, it may be time to reconsider your overall advertising budget. Do you really need all those expensive commercial messages on cable or broadcast television? Is there a more cost-effective way to get your product the time it needs with the right audience?

At a time when radio and television provide advertisements for every imaginable product or service, companies large and small may want to consider an older way to deliver their advertising messages.

Martin Worldwide can provide a database of over 290 million individuals and 14 million businesses. That’s 304 million potential customers. Martin Worldwide’s database, called ResponseCom, combines two older databases in order to create a huge number of sales leads.

The ResponseCom database identifies new clients for small firms and large corporations. ResponseCom selects exactly the right candidates for virtually any product or service. It finds those markets that demonstrate a history of responding to direct mail advertising.

Martin Worldwide makes its direct marketing services available in a cost-effective and productive way. Contact Chip Matthews, client relations manager, at 888-267-3545 or by e-mail at chip@martinworldwide.net.

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