From the time of the first motion pictures, professional cinematographers have known that to get a scene right, you have to shoot it over and over. And they have also known that many scenes will never make it into the final product. Scenes originally thought to be essential often lose their charm when viewed on the screen.
Today the world is full of cinematographers working on all sorts of projects. In the process of filming all the scenes needed for a particular script, cinematographers inevitably capture more high-definition footage than they will ever use for a project. AlwaysHD now makes it possible for cinematographers to generate a new revenue stream from all the unused footage they have created.
In the past, professional cinematographers received income only when working in the field. AlwaysHD now provides a way for those cinematographers to make money from all the surplus high-definition footage they have in stock. To make this transaction as simple as possible, AlwaysHD makes high-definition stock footage available to production companies as royalty free stock footage. Once a production company buys the footage it needs, it can then use it anywhere at anytime. The cinematographers who supplied the footage receive 50 percent of the net revenue generated by the sale of their clips, paid monthly.
Increasingly, production companies want only high-definition footage. Standard-definition footage simply is not good enough. AlwaysHD sells only high-definition stock footage, and it sells and delivers that footage by means of the internet, thereby speeding the process of sale and transmittal. By meeting the needs of production companies, AlwaysHD also benefits professional cinematographers.
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