Thursday, February 08, 2007

Increase Link Popularity

If you want to increase the link popularity of your website, you could try any number of strategies. You could photocopy your site’s URL and tack it on every bulletin board in every laundromat in North America. You could spend months creating links to every site remotely related to yours. In either of these brave attempts, you would be ignoring the importance of search engines, especially Google.

Google considers websites by looking at both on-site and off-site factors. For the sake of clarity, let’s consider only the off-site factors. One factor is page rank. Although page rank remains important for Google’s calculations, it’s no longer as important as it used to be. Google now looks at links from a wide variety of places on the internet, not just those places with high page ranks. Links from a thousand websites of various types now carry more weight than a hundred sites with heroic page ranks. I can’t state it any more simply or honestly than that.

So what is the best way to increase link popularity for your website? I recommend the time-tested press release, but let’s not send it off to every English-language newspaper in the world. Let’s remember that we’re dealing with your website and call it a web release (a short version of the traditional press release).

If you have a great deal of time on your hands, you can send your web release to thousands of blogs in hopes that all of them will print your release. If you don’t have all that much time to waste, you can send your web release to Blogitive, which already has over 2000 Blogs and their eager Bloggers who are ready to refine your web release into the best prose they can create.

Please believe me if I say that their prose will be very good indeed.

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